Sunday, July 28, 2013

In Business: Crowd-Funding by Hairy Jayne

Hairy Jayne is a hairdresser from Brixton. She also makes her own range of handmade, natural haircare products. She’s not actually hairy.

Earlier this year new legislation in the cosmetics industry meant Jayne had to find £3200 to get her entire range retested.   Jayne decided to run a crowd-funding project via Indiegogo. We asked her to share her story.

Goal - will I hit it?
My goal was £3200 to cover the costs of retesting and re-packaging.  I thought to myself, do I have a network of 320 people who could contribute about £10 each?  I went for a fixed campaign where I didn’t receive anything unless I hit my target. In a non-fixed campaign you keep all pledged funds in return for greater commission from Indiegogo. Money aside, the marketing you get from crowdfunding is incredible.

Perks - what's in it for the funder?
Be transparent and as detailed as possible in setting out what your funds will be used for. I mentioned that by helping me, the products will get into shops and be easier to buy. I offered a range of perks from £5 to £250. The most popular perk was a £25 voucher to use on my website which I sold for £20.

Getting attention – make a video

A video really helps. We kept it to the point – remember people are busy.  We found that adding some humour and a visual theme gave us something to refer to when talking to people. Be prepared to talk about it a LOT.  We used My Little Pony in the video (I keep one in my salon to entertain bored children) and it fitted with the hair theme.  She came in very useful as a model for last minute Instagram reminders!

People really do need reminding.
Use social networking and your email lists A LOT. I tweeted individuals/other businesses/magazines who have a lot of followers directly, asking them for retweets. I tweeted and facebooked about the perks individually.

Keep up the momentum throughout.
Make sure you start off strong and get your closest friends/family/fans to fund early to give your campaign credibility. I read that if you achieved around 25% in the first week you would probably hit your target. This I did.

But prepare for it to slump in the middle.

I could see that people were looking at my campaign page and sharing it with others but the funds weren't flooding in. But I stuck at it, and in the last week mustered all of my marketing strength – on Facebook, Twitter, Instagram and email. I made old-skool photocopied fliers and handed them out to clients and neighbours who weren't in my cyber-networks.   In the last week the trickle got steadier and more intense. I hit the target on the second-to-last day.

Last minute tip.

My brother-in-law (Leon – he'd just gone over his target onKickstarter ) suggested that I introduce some last minute exclusive perks as a final push. I added beeswax candles made with my perfume fragrance and hand printed tote bags.   This brought in extra funds including from people who had already contributed once but really wanted me to reach the goal.

All in all, it was an amazing experience and not only did I fulfill my financial goal, I actually got a lot more serious about marketing myself and my products. Knowing that I have so many people backing me is such a great feeling and worth more than the funding itself.

Saturday, July 20, 2013

CUT & PASTE - a popup shop, until Sunday

Photo by Yeshen Venema
CUT & PASTE - a popup shop by Crafty Fox and Brixi. Visit us at 69 Camden High Street, NW1 - until 5pm on Sunday 21 July. 

Check out more photos from the shop here.

Sunday, July 14, 2013

CUT & PASTE preview: Textiles

Packages of beautiful things have been arriving at Crafty Fox HQ amidst much excitement in preparation for the opening of CUT & PASTE. Pay us a visit from 16 - 21st July at 69 Camden High Street to see what we have in store. You can also get hand-on in the evenings with workshops ranging from lino-printing, desktop gardening and illustration. 

Our designer preview continues with a colourful array of textiles. 

  • Hand screen printed cat pillow by Robin & Mould - designed and made in the Wiltshire countryside
  • Along with beautiful silk scarves, Bezem Kassan will be showing a range of intriguing new work at CUT & PASTE 
  • Denim cushions by Thing & Bang - colourful, functional & unique

  • Join us for one of our hands-on workshops and sit on one of these fab salvaged chairs, lovingly upholstered by Sitting Comfortably.
  • A range of beautifully made fabric stags heads and other creatures,all the way from Scotland where they are dreamed up and handmade by Kirsty from A Wooden Tree.
  • Hope and Eden's hand-printed dolls always make a great gift. We will also have a new range of geometric neon prints in store. 

  • Harriet from 'In Stitch You' creates unique machine embroidered works of art. She travels with her sewing machine, drawing portraits and capturing scenes.
  • The Linen Peddler meddles and peddles in vintage and not so vintage fine linens and cottons
  • Meet Aloysius Fox - the latest creation from Forgotten Stitches. Each character is carefully hand stitched and wonderfully unique. 

Monday, July 8, 2013

CUT & PASTE preview: Illustration & Prints

With just over a week to go until we set up shop with Brixi as CUT & PASTE, the excitement is building. Our seller showcase continues with this talented selection of Illustrators and print-makers. Pay us a visit at 69 Camden High Street, NW1, any time from 16 - 21st July. Don't forget to check out our workshop selection too! 

  • Found you There by Sandra Dieckmann - a unique and diverse selection of work from this East London based illustrator. 
  • High Rise by Nick Selleck - Nick's works focuses on model making, digital art and photography
  • Best of London by Lucy Loves This - a collection of typography based prints, hand screen-printed in London

  • Erin MacAirt is a multidisciplinary artist, working in pen and ink, print, film and installation art.  
  • Crafty Fox & MC Badger - artist Jimbobart, illustrates a very talented crew of Crafty Foxes and other friendly animals.
  • Camden Map - Mike Hall has been busy illustrating highly detailed maps of many areas around London. 
  • 'Brace Yourself' card by Mister Peebles - perfect for those wobbly moments in life.

  • London Circles Series: Worship by Tom Berry - finely detailed, beautiful works of art
  • Blue Tit in an Umbrella Hat - Birds in Hats is a series of illustrations featuring birds with carefully chosen headware.You can sign up to an illustration workshop with Alice and create your very own bird in a hat.  Illustration workshop at CUT & PASTE on Thursday 18 July.  Book Now 
  • Sabrina Kaici uses screen printing and foil blocking processes to create her unique work based on original handmade drawings. 

Wednesday, July 3, 2013

CUT & PASTE preview: Ceramics

We are delighted to be setting up shop as 'CUT & PASTE' along with Emy from Brixi in the 'Collective' space at 69 Camden High Street, NW1  from 16-21 July.  Emy will be working her magic on the decor so expect a visual treat when you pay a visit! 

Our seller showcase continues with a diverse selection of ceramics.

  • Horse Moo by Yas-Ming Ceramics - A fun, quirky collaboration between Yasmin Dilekkaya and Ming Wai Sun. Moulds are made and then used to slip cast the animals, cups, bowls and dishes. The animals are then carefully joined to the cups by hand. 
  • Coffee cup sets by Jimbobart - a range of ceramics and illustrations centring on expressive animal drawings by James Ward. Jimbobart is also behind the Crafty Fox illustrations. 
  • Kana - Ana hand makes her ceramic pieces using red clays and terracottas; experimenting with natural oxides and glazes. Incredibly tactile, each piece is unique.
  • Succulent planters by Atelier Stella - Stella lovingly designs, hand builds, fires in her kiln and glazes small batches of work to give you a truly unique, one of a kind work of art
  • Owl String Holder by Volpe and Volpe - irresistible and useful. Volpe and Volpe bring a slice of ceramic Heritage back, putting items into a modern context and making them relevant again.
  • London skyline jug by Cecily Vesseyfeaturing Cecily's signature London skyline illustration all the way from west to east

  • Stacking Jack in the Box beakers by Butterscotch and Beesting. A magical, circus-inspired range of homewares and gifts.
  • I love Tea & Coffee mugs by Superfumi - original illustrations by London-based Italian illustrator Claudia Fumagalli lovingly re-imagined as a collection of covetable gifts. 

Don't forget to check out our exciting range of workshops too!